International Business

REPORT ON A JOINT VENTURE amongst SEALORD crowd LTD (Sealord) & NIPPON SUISAN KAISHA (Nissui) - THE NEW ZEALAND EEL AND THE NICHE JAPANESE market - KABAYAKI merchandise EXECUTIVE SUMMARY This hide considers a multi dimensional insinuation which looks long term at the development of the New Zealand aquaculture intentness and the potential market for the production , processing and marketing of eel in New Zealand in the first instance. This proposition also considers in brief the long term potential of develo stickg the home(prenominal) eel aquaculture persistence through Sealord as a production and come extinct vehicle. Sealord would have to diversify and either acquire or pin venture with other Maori organisations to develop the necessary production design to provide the required product (Te Wai Maori, 2009). Additionally, this report proposes a companionship venture between Sealords (NZ) and Nippon Suisan Kaisha (Nissui) because of Nissuis extensiv e distribution network in lacquer. The primary objective will be developing and providing for the tour point Japanese Kabayaki market with a secondary decoct on the preparation of European or Asian markets. For the exercise of this report the niche Japanese Kabayaki is the only market existence considered.

In excess of two hundred and thirty jet mensurable tonnes per year of eels was produced globally in 2001. The primary producers of eel argon China, mainland China and Japan. The Japanese Kabayaki market uses more seventy percent of the eel produced. I believe an merchandise opportunity exists an d that a conclave of export and joint ventu! re in terms of an entrance system into Japan should be considered for the following reasons. At bequest thither is a world shortage of glass eel or infant eel. Any eel produced, is typically from China, Taiwan and or Japan and at least seventy percent of the world supply goes to Japan. A joint venture between Sealord and Nissui would help deal any(prenominal) perceived risk in terms of up orchestrate capital and access into...If you want to get a honorable essay, order it on our website: BestEssayCheap.com

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