1. Company OverviewMAS Linea greenish blue is a joint estimate between MAS Holdings, the world?s leading manufacturer of tall repeal swimwear; the Speedo International Limited - UK and Brandot International, a US found investment funds Company. Based in Giridara, Kapugoda in Gampaha territory; Linea turquoise is the firstly exclusive swimwear manufacturer in Sri Lanka. Linea Aqua is a strategical Business Unit of MAS Holdings and is belonging to active agent cluster of the group, nonwithstanding it operates very indep lay offently compargond to opposite SBUs in the Active group. Linea Aqua has its own ?cut and sew? set up and all other functions related to production and logistics. 1.1 Vision?To be the number wholeness swimwear manufacture in the world?1.2 MissionWe ar the preferred confederate to the leading swim brands by providing ? formulate to delivery? solutions. We shit towards the betterment of our community and the protection of the environment. We are a aflame team constantly reviewing and challenging our process, recognizing and reward outstanding performance. We gestate our strength is enhanced by ironlike partnerships with our suppliers. We are perpetrate to providing our share seduceers with exceptional value. 2. Business StrategyThe union?s business concern system is based on speciality plus focus schema where high timberland products are manufactured to high end consumers.
To heartyize the strategy, the company has strategic alliances with its customers who hold world noted brands such as Victoria Secret, Speedo, earth?s End, attach & Spen cer, Ann Taylor etc. and high quality raw ma! terial suppliers (Refer Appendix A). This strategy enables the company to admit premium prices with a substantially high profit moulding when compared with the general industry. chase are the key facts about the company?s business strategy;?Limit the service to quintette to six customers. ? remnant exports between US and UK and thereby not to rely on US or UK market individually. ? expurgate lead-times... If you want to force back a full essay, set up it on our website: BestEssayCheap.com
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