Internet Use in light of the Uses and Gratifications Theory

PBS Frontline Documentary: Growing Up Online Uses and Gratifications (Katz and Blumler) The documentary first presents to us a barrage of reasons why teenagers are purportedly hooked to the internet, and the activities in line with the use of this medium this is an lesson of integrity of the basic premises of Katz and Blumlers Uses and Gratifications Theory: that the audience actively chooses a particular medium for certain(prenominal) reasons and to touch certain goals. This highlights the fact that the audience is a discriminating substance abuser instead of being a passive recipient of media. both teenager or group of teenagers pick up their own reasons for development the internet, it may either be to play a calculate with friends or make friends through online games themselves, subscribe in the have intercourse with the hottest hits or plain take a gleam into an early(a)(prenominal) individuals life through his/her homepage. This shows how events and c onditions in the earth influence media use. The internet is shown as an outlet for self expression, an driving force for communication and a source of entertainment free from side that can be imposed by authority figures a give care(p) parents. This is too oneness of the reasons for medium choice for gratification need.

roving phones as second preference of medium when internet ingress is unavailable, shows one of the theorys basic assumptions, how the medium competes with other avenues, like other forms of media, for gratification. On one level, the internet is industrious for Information-seeking to be quickly met by accessing sites such a! s Sparknotes which makes perusal much(prenominal) easier considering teenagers lifestyles and other factors like while constraints. some everything needed, like things regarding matters such as suicide or even maintaining eating disorders, are easily available online. On some other level, the exchange of information shows how individuals use medium name with others and set about models of behaviour from whom they would base their own actions. Even...If you want to get a full essay, order it on our website: BestEssayCheap.com

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