Integrated Marketin Communications

Integrated Marketing CommunicationsUsing the APIC MODEL (ANALYSIS , PLANNING , IMPLEMENTATION , concur (Kotler , 1999 , comment on the positioning you might choose for the elect blot (Mercedes Motorcycles ) and the relationship betwixt possible tar beget markets and objectivesI . stead of Mercedes Motorcycles will be base on the judgment of cordial map . The aim is to locate brand in the customers minds everywhere other brands in terms of product attributes and proficient benefits The relationships between target markets are based on brand lore and self throw of consumers . Consumers of diverse target markets assess a br spirit of liberty and independence , a understanding of belonging and prestige self-fulfillment and excitement , reserve and singular imageII . - To check objectives , motorcycles will be position ed globally in a bi-polar personal manner utilizing high-tech and high-touch approaches- Mercedes Motorcycles will detect the brand as a symbol of a item global market-gardening which illustrates a high status for three socio-economic groups- genesis Y is a one of the possible target markets which determine modality , comfort and convenience- Brand positioning will be based on advanced engineering and modern excogitation which blends in with the decor . Mercedes Motorcycles combines state-of-the-art technical performance with a fashion by virtue of their performance and elegant stylingIII .

In to meet marke ting objectives , Mercedes will require- Ext! ending the company s product reap and increase number of technological modifications- Customization process- Unique brand image (a deal ) and selling proposition for C1 group- Unique brand gist sympathetic to every consumer (Brake et al 1995IV . Control should be the lowest measuring . This is an important part of positioning strategy because the centre whitethorn not get through to the intended pass catcher . as well as , the message whitethorn break male consumers , but may not induce the pass receiver to buy , or it stomach be impaired by competitive advertising (Johnson , Scholes , 1998T , pusher , D . M , and stroller , T (1995 . Doing Business internationally . Burr Ridge , IL : Irwin ProfessionalJohnson , G , Scholes , K (1998 .Exploring unified Strategy . Hemel Hempstead : Prentice residencya ?O ?O , Planning , slaying , and Control Prentice Hall College DivPAGEPAGE 2Integrated Marketing Communications...If you want to get a full essay, enjoin it on our webs ite: BestEssayCheap.com

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